There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a…
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It sounds so easy, right? Take the transcripts from your course–you know, the ones that accompany your video tutorials– organize them into chapters, throw in a few extra case studies,…
Many of us become coaches, speakers, or service professionals, if you will, because we’ve had to solve a particular problem for ourselves. Through trial and error, we figured out the…
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path…
Walt and I have a bunch of decorative pots sitting on either side of our front door. After over 8 years here in Ireland, we’ve decided it’s high time we…
Over the weekend, while I calculated author royalties for Summit Press, the publishing house I run, I came across an anomaly. A.J. Wasserstein’s book, written and published 4 years ago,…
Years ago, I used to run multi-day memoir-writing workshops. I’m telling you, I totally miss those experiences. I often find myself sharing bits of those lessons with my private clients…
If you’re writing a client-attracting book, you’re going to want to consider the big promise you’re making to your reader, the first indication of which is your title. According to…
Writing a book involves the creation of one small chunk of material at a time, because to contemplate the project in its entirety is a set up for insanity and…
I’m a huge fan of re-purposing. The question I always ask, lazy git that I am? How can I turn something I’ve spent eons creating into ten other things with…
